Privacy Policy

Effective Date: 23 May 2026

1. Introduction

At Luxlink.sg ("Luxlink," "we," "our," or "us"), operated by Luxlink Pte. Ltd., we respect your privacy and are committed to safeguarding your personal data. This Privacy Policy outlines our practices regarding the collection, usage, processing, disclosure, and protection of your personal data in strict compliance with the Singapore Personal Data Protection Act (PDPA) and other applicable data protection regimes. By interacting with our website, subscribing to our communications, or purchasing our products, you consent to the practices described in this policy.

2. Collection of Personal Data

As used in this Privacy Policy, "Personal Data" means any information, whether true or not, about an individual who can be identified from that data or from that data combined with other information we have access to. We collect this data across three primary streams:

  • Information You Provide Directly: This includes information submitted when creating an account, processing a purchase, or communicating with customer service. Examples include your legal name, billing and shipping addresses, telephone number, email address, gender, date of birth, and encrypted payment details.
  • Automated Data Collection: When navigating Luxlink.sg, we automatically capture device and behavioral metrics. This includes your IP address, browser type, operating system, geolocation indicators, clickstream patterns, time spent on specific pages, and interaction history.
  • Third-Party Sources: We may occasionally receive information about you from commercial partners, social media integrations (should you sign up or log in using an external platform), fraud-prevention entities, or identity verification services to ensure a secure transaction environment.

3. Use of Personal Data

Luxlink processes your personal data primarily to execute operations and enhance your user experience. Purposes include, but are not limited to:

  • Order Fulfillment: Validating, processing, and executing your product purchases, including arranging domestic or international secure courier deliveries.
  • Account Administration: Setting up, securing, and maintaining your verified profile, and providing personalized customer care.
  • Business Optimization: Diagnosing architectural issues on our Site, administering data analytics, conducting market research, and auditing platform performance to enhance product curation.
  • Targeted Marketing: Transmitting tailored promotional campaigns, lookbooks, exclusive drops, and event invitations. You maintain absolute control over these messages and can opt out at any point.
  • Security and Compliance: Preventing fraudulent financial transactions, minimizing risk exposure, and meeting mandatory regulatory, taxation, and anti-money laundering requirements.

4. Disclosure of Personal Data

Luxlink does not sell, rent, or lease customer registries to external third parties. We may disclose your personal data to trusted entities only under the following strictly defined frameworks:

  • Contracted Service Providers: Specialized vendors who perform core infrastructure operations on our behalf—such as secure payment processors, logistics and delivery couriers, data storage hosts, and automated marketing platforms. These vendors are under legal obligations to process information solely as instructed and to maintain strict confidentiality.
  • Legal Obligations & Protection: Where we are mandated by law, judicial subpoena, or law enforcement agencies to protect the safety, legal rights, or physical property of Luxlink, our users, or the general public.
  • Corporate Structuring: In connection with any ongoing or proposed merger, asset sale, acquisition, restructuring, or corporate financing event, where data must safely transition to successor stakeholders under tight non-disclosure terms.

5. Cross-Border Data Transfers

Our server infrastructure, cloud databases, and third-party tools may be located outside Singapore. In the event that your personal data is transferred across international borders, Luxlink ensures that the recipient country or entity maintains a standard of protection that is at least comparable to the protection provided under Singapore's PDPA.

6. Security of Personal Data

We deploy robust electronic, administrative, and physical security measures to shield your data from unauthorized access, modification, loss, or disclosure. All transaction pathways process through industry-standard secure socket layer (SSL/TLS) encryption mechanisms. However, please acknowledge that no method of transmission across the internet or automated server storage is 100% impenetrable; while we strive for max-tier industry protection, we cannot guarantee absolute data security.

7. Retention of Personal Data

We retain your Personal Data only for as long as it is necessary to fulfill the business, accounting, legal, or administrative purposes for which it was originally collected. Once the data is no longer relevant for legal or business reasons, we will permanently destroy, completely purge, or safely anonymize the records.

8. Your Legal Rights

Under the Singapore PDPA framework, you possess specific and clear rights concerning your records held by Luxlink:

  • Access and Correction: You have the right to request a digital report detailing how your personal data has been handled or processed over the past year, as well as request corrections to any factual inaccuracies.
  • Consent Withdrawal: You may at any point withdraw your consent for future marketing communications or general data processing.
  • Data Erasure: You may request the deletion of your account and personal records, which we will honor provided there are no lingering contractual fulfillments, active legal holds, or statutory financial retention mandates.

To assert any of these structural rights, please send a formal communication to our Data Protection team at dpo@luxlink.sg.

9. Cookies and Tracking Technologies

Luxlink.sg employs cookies, web beacons, and pixels to deliver core checkout workflows, remember user preferences, and run statistical traffic analysis (such as Google Analytics). You can elect to decline cookies through your localized web browser settings. Please take note that doing so may break or heavily limit core features of our checkout sequence and cart preservation systems.

10. Third-Party Links

Our website may contain hyperlinks directing to external applications or digital spaces operated by luxury brands, partners, or payment gateways. Luxlink exerts no ownership or operational control over third-party platforms. We highly recommend reviewing the individual privacy policies of those independent sites before engaging with them.

11. Changes to This Privacy Policy

Luxlink reserves the explicit right to modify, adjust, or completely rewrite this Privacy Policy at our absolute discretion. Any updates will become fully active the moment they are updated on this live page, marked by the revision date at the top. We recommend routine reviews of this policy to ensure you stay fully informed on how your personal data is being prioritized.

12. Contact Us & Data Protection Officer (DPO)

In accordance with the Singapore PDPA, Luxlink has appointed a Data Protection Officer to oversee compliance operations. For data inquiries, complaints, or policy clarifications, please contact our team via:

Customer Care Email: support@luxlink.sg

Data Protection Officer Email: dpo@luxlink.sg

By remaining on our site, purchasing products, or engaging with our systems, you acknowledge that you have read, understood, and consented to the data collection and usage parameters outlined in this Privacy Policy.